16 May 2009

The Time it Takes

Doing a good job takes time - doing a lousy job takes no time at all.

It's easy to go through the motions but that's not what I'm about. I'm a marketer and slapping things together doesn't help anybody. Things need to be thought through, in concept, in planning, in design and in execution.

I recently heard Roger Grant from Identicor speak on the subject of branding and naming (he is one of the only professional name generators in the country) and he said, "have a look through a trade magazine at all the ads... it's more about fitting in than standing out." I thought this was brilliant. It really sums up what we're about, standing out.

Life isn't middle school and your brand isn't trying to fit in - you need to get noticed and you want to be talked about. Hell, using that analogy, a brand with pimples might make you a household name.

Being different, or remarkable is what any good marketer does - we help you stand out.

If you really want marketing that helps your brand stand out and generates engagement then you have to understand that it takes time + planning + experience. I am always willing to spend the time needed to ensure that the right ideas are put forward, and sometimes even invest time and money into projects that I am passionate about.

If you want band-aid solutions and knee-jerk reactionary planning, I'm not your guy. I don't settle for mediocrity and I won't dedicate time to something I don't believe in.

Great brands and good marketing don't just happen and they're not born of a single event, but rather through planning, thought and design.

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