24 May 2009

My Famous Business Card

Chances are, that if you've met me in person, you have one of my famous business cards already.

OK, maybe famous is stretching it, but they are certainly unique and on their way to being semi-famous or quasi-famous... if even on a very minor scale.

In April of this year, Francomedia won the Platinum Hermes Creative Award for the design and concept for these very creative business cards and ever since, we have been getting more notice and plenty of buzz about our cards.

The cards themselves are pretty clean and simple, save but a few creative features to each card that speaks to each employees individuality/ specialty. What really makes them remarkable is the complex process to create them - it's the final result and effect that makes them truly sui generis.

Earlier this week, our cards were featured on Card Observer, a site dedicated to creative and unique business cards. Shortly after our posting on that site, we received word that a blogger named Yanda out of Singapore wanted to cover the cards and feature them on their site as well.

It didn't take long for other web sites to pick up the information and start sharing the news about our cards. At time of this writing, we have found a few different sites that are showing our cards: Such as this one and this one and this one and this one and this one and this one and this one and this one.

Needless to say, this has increased traffic to the Francomedia web site in a huge way.

When I look at the cost to produce our cards, compared to other business cards, some would say I was crazy for doing it, as each card comes close to $5. However, if you look at the fact that these cards have resulted in getting my company international attention online and local press in two magazine articles, I would have to say that it was well worth the expense.

Everyone I hand these cards out to, comments on them and reacts positively. Well, except for one lady who asked about their longevity in a landfill to which I replied, "You're not supposed to throw them out!"

I guess no matter what you do, there will always be one person with a different, albeit skewed, perspective. I assure you, the cards are recyclable, so if you do feel you must dispose of the most creative card you've ever gotten, don't irresponsibly throw it into the garbage, I urge you to recycle it or re-use it.

In marketing, in business, in advertising, ...hell, in anything - doing something truly unique and creative will get you noticed... and that's what it's all about, right?

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