Marketing 101

Marketing is not advertising.

Well, it is, kind of... really, marketing is everything, not just advertising.

Marketing entails customer service, quality, networking, advertising, promotion, experience, sales... I probably missed a few, but you get the point. There's more to marketing than just putting an ad in the paper and opening your door for business.

Everyone wants a clear marketing strategy, and the companies that do well with one are the companies that understand that marketing is everything, not just advertising. A marketing strategy should entail everything (or at least most of everything) from appearance to method and from messaging to policy.

Everything is marketing.