Media Darlings

For a company that has flown under the radar the past five years, we've sure received a lot of media attention lately.

We have managed to grow our boutique creative agency to a nice size without much self promotion, in fact we have not even been listed in the white pages of the phone book.

We've been unlisted since inception and grew our client base very selectively - we chose our clients the same way that they have chosen us - a creative matchmaking if you will.

Being under the radar meant not having to 'compete' for business, and serving many clients that already have 'official' agencies. Being unnoticed has its advantages and disadvantages.

But alas, our cover has been blown.

It started with the fall issue of the SAIT Alumni Link magazine, which did a full page story on us. Then the October issue of Calgary Inc magazine came out and included us in an article about small business boo boos (where they called me a tightwad!) as well as a photo of me in the social page and then another article in the October issue of Business in Calgary magazine.

The latter two articles both mention our business cards, which are extremely creative and should garner some awards in self-promotion.

We have received numerous comments resulting from the articles as well, which has been nice.

In the summer we worked on a very unique marketing project which we were interviewed about several times over the duration of the project by Calgary Inc magazine - you will be reading about that one soon!

So, it should prove to be another banner year with us getting some press and finally some ink in the phone book - an oversight by adding new phone lines, Francomedia will now be listed in the white pages.