13 February 2008

A Watched Pot Does Boil

Don't be afraid to stand back and let your marketing do what it was designed to do.

Often times marketing plans are made over several weeks of careful planning only to have it changed mid-stream by someone impatient in waiting for it to 'boil'. If you've done your homework and spent the time in putting together a logical and creative plan - you need to sit back and let it work... it will boil.

I'm not saying you have to do Ronco's 'set it and forget it' - you do have to keep a mindful eye on how your plans unfold, I'm just saying to be patient and let the plans do what they were meant to do.

Hours of preparation will always shine through... stirring the water won't make it boil any faster.

However, there are times when you need to start another pot of water all together... sometimes with the aid of a microwave.

Happy cooking.

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